Ideas for agencies moving at Nova speed.
Playbooks, research and product notes from the team building the operating system for creator agencies.
All articles
12 articles
The reply-latency curve nobody talks about
Reply speed is the single strongest predictor of PPV conversion — stronger than price, offer or copy.
From inbox to revenue: a chatter playbook
The best creator agencies turn casual messages into predictable income. We mapped the exact workflow.
When to hand Nova the keys
Autopilot is not a switch. It is a per-segment threshold you earn. Here's how to ramp Nova safely.
The whale retention playbook
The top 5% of fans drive 60% of revenue. Losing one hurts for months. Here's the exact retention system.
Scaling a team without burning it out
Roles, shifts, handovers and AI coaching — the operational stack that lets agencies grow 3x without hiring 3x.
Designing shifts that don't leak revenue
Handovers and coverage gaps quietly cost 15% of revenue. A well-designed shift structure recovers it.
Privacy for creator agencies
What GDPR, data ownership and fan trust mean when your product is human connection.
Onboarding a new creator in week one
The first seven days set the ceiling for a creator's revenue for the next twelve months.
The psychology of PPV pricing
Why $37 outperforms $35, why bundling beats discounting, and how price tells a story to your fans.
The audit log is the underrated safety net
Encryption gets the marketing. The audit log does the actual work when something goes wrong.
Why we built Spicly
A short letter from the founders on what was broken in the creator-agency stack — and what we built instead.
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